Barnum Effect: Why Horoscopes Feel So Personal and How to Stay Grounded
Barnum Effect: Why Horoscopes Feel So Personal and How to Stay Grounded Ever read a horoscope that felt eerily accurate? Vague statements like “You have untapped potential” or “Your loved ones matter deeply” resonate because of the Barnum effect, a psychological trick named after circus showman P.T. Barnum. Psychologist Serge Siscoti explains that this bias … Read more